Our first full day together we’ll zero in on everything related to the craft of photography, because the truth is – we believe great photos are expected. We’ll share the exact way we shoot that allows us to be free from the ball and chain of hours of editing, how to ‘build your eye’ for good light, composition, and shooting in an editorial way that grabs the attention of publications and clients alike. You’ll be with us as we direct clients and ensure genuine, effortless connection in photos.
We’ll spend an entire day focusing on building a business that works for you – not the other way around. We’ll share our secrets for building a brand and attracting and booking the right type of client, managing them through a brag worthy experience, how no-cost marketing is the best marketing, how we are able to build a tangible based business in a digital society, and how we create lifelong relationships with our clients and vendors.
We believe the single missing element to most photographers’ success isn’t shooting or branding – it’s community! As a husband and wife team, we’ve always had a built in buddy with our business, but we’re going to make sure our workshop creates a group of like minded people to cheer you on. We believe we’re better together – as such, we’re going to break bread with delicious meals, clink glasses of Pinot, and share our stories of success and failure alike.
Monday Evening - Ranch Social
Join us at Luke and Cat’s ranch (workshop location) for a brand new welcome experience for our 2017 workshop! A fun evening of hanging out on the ranch, great Texas cuisine, and plenty of getting to know each other.
Tuesday - Shooting
Classroom topics and presentations will include:
- SHOOTING BASICS
In our kickoff class we’ll be sharing our secrets as to why we think its simple to shoot incredible photos. Gear selection, how we shoot, exposure, white balance, what’s in our camera bags.
- POST PROCESSING PROBLEM SOLVING
We can edit and cull a session in 30 minutes and a wedding in 2.5 hours. We didn’t start our business to be slaves to a computer – life’s better with free time! Our system is simple and we’re going to share it.
- RECEPTION LIGHTING
Why we think less is more when it comes to gear and how we create beautifully lit reception photos with flash that compliment a natural light brand.
- BUILDING YOUR ARTIST’S EYE
Once you know the basics, learn how to build your eye for the right composition, recognizing and understand differences in the quality of light, and challenging yourself to shoot in an editorial way.
- LIVE SHOOT – ENGAGEMENT
Join us as we go through the pastures of the ranch on an engagement shoot. You’ll see how we engage with our couples and our secrets to posing and authentic connection in portraits.
Wednesday - Business
Classroom topics and presentations will include:
- BUILDING A BRAND
Understanding your style and creating a business to reflect that. Naming a business, fine tuning a logo, the 4 elements your website should always have.
- A BUSINESS THAT SUPPORTS YOUR LIFE
In this section, we’ll be talking about pricing strategies and specialization, all in an effort to help you attract and book the right clients.
- CLIENT COMMUNICATION
Our life changed when we realized any problems in our business were probably created – and therefore able to be prevented – by us! We have a strategic recipe for communicating with our clients from inquiry all the way to post wedding that allows us remove the handcuffs of an e-mail inbox!
- A BRAG WORTHY EXPERIENCE
We’d put our client experience up against anyones – how we’ve taken cues from our favorite luxury businesses and personalized them for a photography business to give our clients an experience that equips them to do all of our advertising for us, allowing us to spend ZERO dollars on traditional advertising.
- STRESS FREE SALES
We’ll share how we build trust with our clients and offer a curated collection of products that enhance their experience with us, and also provide us with additional income from each booking. We hate being sold to, too. That’s why we treat our clients and sell to them just like we like to buy ourselves. Using these principles, we’ve consistently earned six figure sales for the past 5 years.
- RUNNING AN ARTFUL BUSINESS
In a digital world, we’re passionate about our duties as photographers to preserve heirlooms for future generations. We’ve built a tangible based business, and we’ll share how we approach album design and promote investment in fine art products.
- STYLED WEDDING SHOOT
A talented team of the best Houston vendors will produce a gorgeous styled wedding shoot at the ranch during golden hour. We’ll break into smaller groups so you won’t be competing for your shot – and we’ll show you exactly how to build your portfolio with the type of work you want to shoot.
Wednesday Night - Farewell Feast
A fun evening of celebrating successes and toasting to our futures!